PR: Health warning: vague headlines can cause side effects
Gosh: what a headline! Despite a poor showing in the Shanghai Grand Prix, the odds on Williams getting a third "world crown" are standing at only 6-1 according to the headline of a BetFred.Com press release that arrived this morning. Quel surprise. Reach for the beta-blockers to control the excitement. Or not....
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Marketing: ridiculous headlines in press releasesEveryone struggles to find an attention grabbing headline in a media release, a task made even more difficult as cynical journalists are replaced with lazy "citizen journalists" who jum...
Advertising: affiliate marketing firm collapses owing small amounts to manyThe collapse two weeks ago of Australian company Affiliate Marketing Solutions will cause hardly a ripple in the great scheme of corporate failures: its debts, at around AUD500,000 whilst once su...
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