Advertising: Epic claims reduction in advertising frauds
Epic Advertising's subsidiary Online Intelligence says that it has developed a range of tools to aid the monitoring of web-adverts and to reduce both brand-misuse and fraud prevention.
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The software-as-a-service (SaaS) tools are, in effect, search-bots and analysis of the results. The idea is that the company will be able to identify "dangers such as malware, incentivised traffic, negative keywords or off-brand ad placements."
Although the data is hosted, reports are configurable by customers.
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