This is the spam:

There's a spelling mistake in the first line and others elsewhere, punctuation in all manner of incorrect places and even a space in the wrong place leading to an orphaned comma.

Really: it's not a very good advertisement.

Oh, and one more thing: Malaysia uses English not American.

2 Day Clear Writing Program Overview Date : 14 & 15 October Place : J.W MARRIOTT K.L

Learn how to Think Clearly, Write What You Mean & Achieve your Communication Objectives

When we write on any platform, we communicate to convince others to do something – buy a product or service, approve a budget, sign a proposal, change a process – and many other kinds of business decisions.

However, the reality is, people don't like to be "sold" on anything, whether it's a website, a marketing piece, or even a letter or memo. And they get sold a lot these days. That's why most people think "nope, not interested" - even before they read your message (don't you hate that?) Your writing needs to be compelling enough to get complete strangers to voluntarily read it - read as far as you are reading right now - and take desired action on it. But 99% of business writing programs, do not do this. WHY JOIN AMERICA"S LEADING CLEAR WRITING WORKSHOP? Led by a Writing Expert flown into Malaysia from the United States, The Clear Writing workshop is top rated, once a year training course that has for the last 12 years, enabled thousands of organizations around the world to communicate more effectively – and faster.

Through proven, hands-on accelerated learning techniques, you will learn and practice the principles of analysis and argument, a skill you apply directly to your real life profession – writing effectively to convince others to do something – buy a product or service, approve a budget, change a process, and many other types of business critical decisions

Through real-life business case studies, proven hands-on exercises ,and practical assignments, you will learn clear, practical ways to think analytically and form a logical, persuasive argument to support the rapid transformation of your writing quality and objectivity and win over your target readers. UNIQUE FEATURES OF THIS PROGRAM

Gain a powerful and effective writing methodology and discard tedious, time-consuming writing habits you’ve developed since childhood.

Obtain analytical thinking techniques developed at Harvard Business School which will facilitate writing that is both objective & result-oriented

Discover how to ask probing, insightful questions that uncover your reader’s perceptions and will empower your writing to relate directly to their needs & concerns

Participate in exercises designed to awaken your active-listening skills and enable you to write material that is immediately relevant and attractive to your target audience.

Tap into your own experiences and perspective to develop a unique voice that will appeal to your designated readers Take back a structured & logical writing template so dynamic, you can apply your new writing skills right-away and communicate clearly & effectively to any audience or in any scenario WORKSHOP AGENDA (IN BRIEF) Session 1 Clear Writing Essentials The key to clear writing is to lose bad writing habits and embrace a new approach that focuses on the principles of Persuasive Writing. Participants will read a business case study and begin the analytical thinking process. Session 2 Analytical Thinking The most common mistake business people make is to begin writing without planning. In many companies, business goals focus on time – getting things done quickly – rather than getting things done effectively. Unfortunately, this approach nearly always leads to poor communication and unproductive relationships between managers, staff, clients, and colleagues.

Workshop participants will learn how to examine their messages and topics, analyze options, choose a customer-focused strategy, organize their ideas, and communicate powerfully and persuasively Session 3 Analysis Exercises

Participants will complete a series of exercises designed to help them examine a situation thoroughly, and ask the insightful questions.

Session 4 Practical On-Site Assignment

Participants will read a given assignment and accompanying article. They will analyze a given scenario, develop ideas, and produce an effective outline.

Session 5 Persuasive Writing

Participants will learn the essential skills of persuasive writing. These skills will help them plan, structure, and write documents that achieve their desired results.

Argument structure

Participants will learn how to structure an argument, introduce facts, support claims, and make clear recommendations – all essential to persuasive business writing. Using the ideas they generated in their group exercise, each participant will craft a persuasive argument outline.

Argument Exercise

Participants analyze a given business situation and discuss an outline for an effective argument.

Session 6 Grammar & Mechanics

Now that participants understand how to plan their writing, they’ll learn how to craft clear, persuasive ideas and eliminate embarrassing and costly writing mistakes.

Revision exercises

We’ll look at good and bad examples of style, structure, word choice , and clarity, and we’ll practice transforming confusing writing into clear writing.

Session 7 Analysis Exercises

Each participant will determine purpose, audience, and expected outcome, and write a persuasive document with a clear recommendation. John will guide you through the writing process and help you apply what you learned.

Session 8 Professional Critiques & Q&A

Critiques and Q & A We’ll read the papers and talk about how each participant approached the assignment. Participants will reinforce their skills and help each other through peer critiques Why "The Clear Writing Workshop" is Consistently a Sold Out Event "This workshop will make you think about your writing in a way you never have before and give you new writing skills"

Exxon Mobil Corporation

"Very, very good...should be given by all companies whose employees' writing affects their business"Petroliam Nasional Berhad (PETRONAS)

"I have seen my writing improve immediately!I've never realized how powerful my writing can be" - Ministry of Information, Communications & the Arts

"I loved it! Very valuable...with tools & techniques I can apply immediately." Walt Disney Company

“John simplifies a clear and effective approach to writing with practical and useful guidelines that help eliminate unnecessary processes.” Microsoft Corporation

INTRODUCING YOUR WORKSHOP LEADER:

America's Clear Writing Expert

JOHN STURTEVANT

John has helped thousands of business people around the world learn to think analytically and communicate their ideas clearly and persuasively.

John co-developed a Business Writing curriculum and taught atHarvard Business School for five years. He also created a Communications Program and served as Professor of Business Communication at The European School of Economics in Rome, Italy. Before becoming a teacher and speaker, John was Vice President of Marketing for an Internet software company. Prior to that, John co founded & served as Creative Director at SturtevantFishbourne, an award winning, full-service advertising and marketing agency in Boston

He began his career in communications in 1985 as Senior Producer at AVW, Houston’s premier multimedia production company. He created programs designed to motivate employees, and simplify complex ideas. Today, John is a top-rated speaker at conferences and association events throughout the world. He also presents onsite clear communication training at companies in every type of industry

WHO SHOULD ATTEND

This is an ideal professional workshop for professionals & executives in every industry – anyone who needs to enhance or develop a clear, confident writing style - right away. Visibly enhance this professional skill and communicate clearly & effectively - free of meaningless jargon and complexity - right away

KEY BENEFITS OF ATTENDING

• Write with intention so your words don’t obscure your ideas.

• Develop a compelling business story that will engage your readers

• Use persuasive writing techniques to craft powerful proposals,reports, emails, and more.

• Articulate complex information clearly and concisely.

• Think analytically about your business benefits from your reader’s point of view.

• Develop active listening skills to identify your audience’s motivation

• Use professional-quality editing and revision techniques to strengthen your writing.

• Read complex documents and recognize the highest value take-aways.

• Boost your creativity and insight through brainstorming.