Website Advertising

Advertising in isolation doesn't work as well as advertising in context. That's why Google AdSense has a business. It's what TV and film call "product placement" but it's a highly refined version.

You can design your advertising campaign in several ways but, to polarise them, you can throw thousands of seeds into the wind, or put a few in a pot.

Here's where we come in: unlike all other media, The Chief Officers' Network gives you the chance to do both. At once. And all in a single small budget approach.

We offer benefits that no other medium can match - and it's all to do with our unique concept.

Imagine: you walk into a newsagent's shop. The newsagent arranges the magazines by interest group. He has some magazines that cover the whole group, and some magazines that are dedicated to narrow niches within that group.

That's exactly how our publications work. We have two primary websites: www.chiefofficers.net and www.bankinginsurancesecurities.com. Obviously, they are both targeted at the business market, and at high level decision makers in that market.

So that's just like the Business section of the magazine display at the newsagents.

You could choose to advertise in a magazine that covers all the bases, or you could choose to advertise in a vertical market or even in one of the niche sectors.

It's just the same with chiefofficers.net and bankinginsurancesecurities.com.

You choose the level of the site you wish to be represented at.

You can elect to advertise at the top level: this means that your advertisement will appear on every page of the site for a fixed period of time.

You can choose to advertise at a section level: this means that your advertisement will appear on every page within that section.

You can choose to advertise at a subsection level: this means that your advertisement will appear in that subsection and all pages below it.

And, ultimately, you can even choose to advertise at individual article level: you simply order an article placement within a section that interests you. You are simply allocated the next article to be published in that section. In concept, it's just the same as ordering a placement as "run of magazine."

Now, expand your mind: think - "of all the newsagents, in all the world, why would he walk into mine?"

With ChiefOfficers.Net and BankingInsuranceSecurities.Com you get global coverage with a single click.

But there are even more accurately targeted options.

Advertorial Features

Within certain sections, we have "Advertorial Features."

What benefits does this concept bring to you?

First, it's cheaper than print advertising. You'll be surprised how much cheaper.

Secondly, it's more convenient for your customers than print advertising: a click with a mouse is a lot easier than picking up a phone or filling in a form.

Third, it's more accountable than print advertising: you know when you've been clicked - you don't know if anyone has read your print ad. And you know how many people have seen a web ad: we give you stats showing how many times it's been seen, how many times it's been clicked. Print ads and TV ads have no way of doing that.

Fourth: it's targeted. This is not a random baby food advert dropped in the half-time break of a soccer game. You choose your market, and we deliver it.

Fifthly: A target is not just made up of a bullseye! Don't discount the fact that the section you choose is surrounded by a whole load of other interesting stuff. The opposite side of that coin is that readers visiting the topics that primarily interest them, read other stuff on the site. Our content has no dead ends: everywhere readers go, they are reminded of the content elsewhere on the site. So people interested in Corporate Governance might also be interested in Education and Training.

Think about that newsagent's shop again: if you buy a magazine about making better sprockets, you can bet that the advertising is all about engineering. And once you walk out of that shop, you'll never know what advertisements were in the magazine about travel that was just next to the one you bought. So the advertiser in that magazine has lost you as a potential customer.

Now flip the argument: you are the advertiser and you've just watched a potential visitor to your hotel walk away without even knowing you have advertised. Your only positive response would be to advertise in the sprocket magazine next month. And every other magazine.

That's not what happens with us - because the reader doesn't take his sprocket magazine away. He stays and reads it, and when he's finished, he looks around to see if there's another magazine that interests him. So your ad works like a stone thrown in a pond: it arrives in the centre, makes a splash and then its ripples go out for all to see.

We are not a portal

The Chief Officers' Network and its sister site BankingInsuranceSecurities.Com are not portals. They are fully fledged on-line collections of vertical market publications.

We are not an ad farm

People don't come to us to see your adverts, much as you would like that to be the case. They are referred to us by major search engines and other websites because of the quality of our content - and they become repeat visitors for the same reason.

So, for your benefit, content is the thing. Your adverts will be present amongst that content. They will not be in a page full of links that interest no one except poorly programmed search engine bots.

Your business advantage

As you can see, we've thought long and hard about how to leverage your advertising spend.

And we've developed a business model that doesn't just sustain our business: it sustains yours.

For more information on how our advertising programmes work, and how you can reach our audience using Advertorial Features, visit Vortex Centrum, Publishers: Advertorial Features

And for advertising generally, complete the enquiry form at here.